< 3 Wochen
Markteinführungszeit
Übererfüllt
Leistungsziele
100 %
Sichtbarkeit
Schweizer Haustierpflegeplattform
Verbindet Hundehalter mit vertrauenswürdigen lokalen Betreuern
Skalierbare Marketinggrundlage erforderlich
Vorbereitende Dynamik aufbauen
Herausforderung
Bevor Liesl ihre neue Hundebetreuungs-App launcht, musste sie eine skalierbare Möglichkeit finden, um frühe Nutzer zu gewinnen und Marktplatzmomentum aufzubauen. Da Installationen noch nicht möglich waren, lag der Fokus darauf, das Bewusstsein zu schärfen, qualitativ hochwertige Leads zu sammeln und vollständige Transparenz über Kampagnen und Berichterstattung zu gewährleisten.
Ansatz
Eine umfassende Strategie, um die Marketinggrundlage von Grund auf neu zu erstellen.
Stiftung & Verfolgung
Die Marketingbasis von Grund auf neu aufgebaut. Web-Tracking über Domains hinweg und CRM-Integration für volle Attributions-Transparenz implementiert.
Hochintensive Kampagnen
Google- und Meta-Kampagnen gestartet, die sich an hochgradig interessierte Zielgruppen in der Schweiz richten.
Echtzeit-Dashboard
Lieferte ein Echtzeit-Performance-Dashboard für sofortige Einblicke und Optimierung.
Markenorientierte Kreative
Entwickelte und startete markenkonforme Kreativideen, die Vertrauen aufbauten und das Engagement steigerten. Wandte Geo-Segmentierung an, um Angebot und Nachfrage auszugleichen.
Wichtigste Ergebnisse
Verwendete Werkzeuge
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Google Werbung
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Meta-Anzeigen
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Tag-Manager
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Analytics 4
Google Tabellen
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Looker Studio
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Zapier
CRM
Was kommt als Nächstes
Der Übergang von der Vorvermarktung zur App-Vermarktung umfasst die Implementierung von App-Analysen, die Anpassung der kreativen Strategie und die Vorbereitung des Markteinführungsplans für einen landesweiten Rollout.