What it takes to win pre‑launch: clean tracking, fast campaigns, measurable results

What it takes to win pre‑launch: clean tracking, fast campaigns, measurable results

< 3 Weeks

Time to Market

Overachieved

Performance targets

100%

Visibility

A man and a woman sit on the street and pet a dog, the woman holding its paw against a backdrop of graffiti and concrete benches.
A man and a woman sit on the street and pet a dog, the woman holding its paw against a backdrop of graffiti and concrete benches.
A man and a woman sit on the street and pet a dog, the woman holding its paw against a backdrop of graffiti and concrete benches.
Liesl

Swiss Pet Care Platform

  • Connects dog owners with trusted local sitters

  • Scalable marketing foundation required

  • Pre-launch momentum building

Challenge

Before launching its new dog-sitting app, Liesl needed a scalable way to attract early users and build marketplace momentum. Since installs were not yet possible, the focus was on raising awareness, collecting high-quality leads, and ensuring full transparency across campaigns and reporting.

Approach

A comprehensive strategy to build the marketing foundation from scratch.

Foundation & Tracking

Built the marketing foundation from scratch. Implemented web cross-domain tracking and CRM integration for full attribution transparency.

High-Intent Campaigns

Launched Google and Meta campaigns targeting high-intent audiences across Switzerland.

Real-time Dashboard

Delivered a real-time performance dashboard for instant insights and optimization.

Brand-Aligned Creatives

Designed and launched brand-aligned creatives that built trust and boosted engagement. Applied geo-segmentation to balance supply and demand.

Key results

1,000s

1,000s

Qualified Leads

Thousands of qualified leads generated within weeks

< 3 Weeks

< 3 Weeks

To Deliver Complete Stack

Complete marketing stack delivered in under three weeks

Goal Hit

Goal Hit

Ahead of Launch

Waitlist goal achieved ahead of launch

Transparent & Scalable

Transparent & Scalable

Reporting Infrastructure

Transparent reporting and a scalable foundation for the upcoming app rollout

1,000s

Qualified Leads

Thousands of qualified leads generated within weeks

Goal Hit

Ahead of Launch

Waitlist goal achieved ahead of launch

< 3 Weeks

To Deliver Complete Stack

Complete marketing stack delivered in under three weeks

Transparent & Scalable

Reporting Infrastructure

Transparent reporting and a scalable foundation for the upcoming app rollout

“

“

“The project helped us move from intuition-based discussions to evidence-based decisions. We now have a clear, flexible KPI structure that supports our mission to grow responsibly and sustainably.”
“The project helped us move from intuition-based discussions to evidence-based decisions. We now have a clear, flexible KPI structure that supports our mission to grow responsibly and sustainably.”

Tobias Saurer

Tobias Saurer

CEO, Liesl AG

CEO, Liesl AG

Tools Used

Google Ads

Meta Ads

Tag Manager

Analytics 4

Google Sheets

Looker Studio

Zapier

CRM

What’s next

The transition from pre-launch to app marketing involves implementing app analytics, adapting the creative strategy, and preparing the go-to-market plan for a nationwide rollout.

Don’t know where to start with user acquisition?

We help early-stage startups build scalable marketing setups with clean tracking and transparent reporting.

Discover how

Don’t know where to start with user acquisition?

We help early-stage startups build scalable marketing setups with clean tracking and transparent reporting.

Discover how

Don’t know where to start with user acquisition?

We help early-stage startups build scalable marketing setups with clean tracking and transparent reporting.

Discover how