$0.7M
2021
×3.5 Higher
$1.96M
2022
TL;DR snapshot
A premium fashion retailer that sells brands like Armani, Hugo Boss, and Calvin Klein struggled to make Google Ads profitable. Their tracking was incomplete, their conversions were inflated, and their campaigns weren’t aligned with their actual business performance.
We rebuilt the tracking system from scratch, restructured the Search and Shopping campaigns, and implemented a profit-based optimization system.
The result: +178% revenue growth from $0.7 million to $1.96 million YoY with the same advertising budget. The order value grew by 3.5x.
3.5×
Order Value Growth
+178%
Revenue Increase
100%
Same Budget
Challenge
Rebuild the tracking infrastructure to ensure accurate, profit-based conversion measurement.
Restructure search and shopping campaigns to eliminate inefficiencies and improve ROI.
Segment campaigns by brand tier, margin, and intent for smarter budget control.
Integrate sales margin data into conversion tracking to increase bidding efficiency.
What we did and why
Phase 1
Tracking Fixes
Implemented GA4 + Google Ads order-level revenue tracking
Rebuild the tracking infrastructure to ensure accurate measurement of all sales and key events
Mapped conversions to realized profit (excluding returns)
Why
To ensure data accuracy and steer marketing campaigns based on true ROI
Phase 2
Search Campaign Restructure
Restructured Search campaigns by brand and product category
Focused budgets on high-margin, high-conversion items
Deployed Dynamic Search Ads (DSA) + Remarketing Lists (RLSA) for incremental reach
Why
To improve relevance, capture more qualified searches, and drive profitable sales
Phase 3
Performance Max Overhaul
Replaced the inefficient “catch-all” Shopping setup with tiered Performance Max campaigns
Premium tier (Armani, Hugo Boss) → isolated with dedicated budgets
Mid-tier brands → grouped for efficiency
Low-priority SKUs → consolidated under strict budget caps
Why
To improve relevance, capture more qualified searches, and drive profitable sales
Phase 4
Profit Control System
Monthly reallocation of spend based on:
Product margins
Stock availability
Fulfillment success rates
Integrated a partner-level profit tracking layer for full transparency on campaign level financial contribution
Key results
One Year Transformation
Within one year, the account scaled from $0.45M to $1.2M revenue without a budget increase.
Order Value Growth
Revenue Increase
Same Budget
Predictable profitability and better cash flow visibility
Google Ads - Topline campaign view 2025
June 2025
Cost
$2,539
Conv. value
$40,082
December 2025
Cost
$3,376
Conv. value
$133,125
Google Ads topline, May–December 2025: cost and conversion cost dynamics.
Google Ads performance by year
2024
$27,797
Cost
$451,459
Conv. value
2025
$27,709
Cost
$1,213,883
Conv. value